This inspired online fans because the campaign was fun and free. The brand also sponsored a contest asking people to record a ‘Big Mac Rap’. They share fun and interactive content through the audio function. They have been highly active on the network. The international fast food company McDonald’s quickly understood the power of WeChat in their marketing strategy. There are two interacting menus for marketing purposes this helps one to better manage interaction with fans. Create Websites inside WeChatĪnother WeChat tool allows brands to create small websites to give followers a better brand experience. Give your new followers a gift that meets their specific likes and needs. Here’s are the top 5 WeChat channels for Wine lovers. Targeting specific communities also a good strategy. Businesses attract consumers with prizes, promotions or pictures and they will follow. Through WeChat, you can communicate and advertise directly on smartphones apps. Every day he publishes funny videos and stories The moment someone scans the QR Code, they become a member and follows all the shared content.īrands put QR Codes on their physical products and entice consumers to scan it with promotions, discounts, lucky draws, souvenirs or a WiFi pass.Ĭompanies also feature their QR Code on their Weibo page or wall posts to grab attention.įor example, you can check the WeChat of the artist, Patrick the Chinese. The companies looking to bring more followers and fans onto WeChat embed a QR Code linked to their account in as many places as they can. Official Account ID: WatsonsMalaysia 020 (Online to Offline) via QR Codes In China, the followers also have exclusive access to their services and receive discounts at the nearest Watson’s store by sending their location to the account. Chinese customers can purchase their products through the WeChat store. Watsons, the largest personal care store in China opened an official WeChat channel. Give e-coupons that they can exchange in stores.In addition, 65.7 percent of the people taking jobs related to official accounts were born in counties, townships and rural areas, and 79.There are three ways to market to consumers on WeChat: For example, 72.5 percent of those working with mini programs are at or under 35 years old, and people age 35 or below account for 57.8 and 48.3 percent in official accounts and WeChat Channels, respectively. The report also noted young people are the dominant workforce in the WeChat ecosystem. WeChat has constantly assisted micro, small and medium enterprises in their digital transformation and helped them to leverage online traffic, with newly created jobs in private domain traffic up 41.5 percent year-on-year. The report showed 8.39 million jobs were related to development, products and operations using WeChat mini programs, with the remaining 24.38 million jobs offered in the fields of content creation for WeChat official accounts as well as private domain traffic. Ĭhinese tech giant Tencent's WeChat ecosystem created 46.18 million job opportunities in 2021, including 13.41 million in video creation, livestreaming e-commerce and other fields in WeChat Channels, the proprietary on-the-go video arm of WeChat, according to a report released by the Chinese Academy of Labor and Social Security. A logo of Tencent is seen at its booth at the 2020 China International Fair for Trade in Services in Beijing, on Sept 4, 2020.
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